Initial Situation
A leading telco provider wanted to bring a completely new fiber-optic product to the residential market with a new wholesale partner. The environment was highly competitive, a differentiating marketing strategy was missing, and both sales channels and campaign logic had to be created from the ground up — there was neither an established sales structure nor a viable positioning to build upon.
Lever
A partner from our team built the sales and marketing structure from scratch and managed a 360° campaign across all relevant channels — Online, Social Media, OOH, TeleSales, Door-to-Door, PoS, and PR. The new product was strategically differentiated in the market and positioned in close coordination with all stakeholders. In parallel, a scalable sales and marketing structure was developed, which sustains sales beyond the launch and secures the rollout in the competitive residential market.
Result
Within one year, sales scaled from 0 to 1,500 signed contracts per month. A completely new marketing structure was established with a successful product rollout and clear market differentiation — accompanied by positive C-level feedback due to verifiable sales success. Period: 12 months · Role: Senior Marketing Consultant (Go-to-Market).
