About us

The team that has been personally responsible for markets and growth.

Partner for Go-to-Market, Commercial Growth & Digitalization — with people who enjoy implementation.

Unser Antrieb

Umsetzung heute. Wachstum morgen.

The difference between a goal and a result is decided during implementation. That is exactly where our team comes in — with a focus on the future.

Strategies and analyses are plentiful. What holds companies back in practice is the path from the plan to the market — and from the market to scalable growth. We have stood there ourselves: with product launches under time pressure, sales organizations in transition, and markets that reacted differently than the models had predicted.

This experience is the drive behind IMPLENEX. As a Go-to-Market and Commercial Growth partner, we further develop market approach, sales, and marketing so that your products turn into revenue and market share — for startups, SMEs, and corporates alike. We deploy digitalization and AI where they make a difference in the market and in scaling — as a lever in growth projects and as independent initiatives.

A woman and a man in conversation walking through a light-filled office corridor.
Robert Kales and Stefan Fröhlich, Managing Partners at IMPLENEX.
Partner Story

From personal experience.

We have designed, managed, and been responsible for the results of Go-to-Market, sales, and marketing many times. We met at ADAC, delivered results together there — and have done so repeatedly since then: in the same project or as sparring partners in the background. A collaboration that has proven itself over years.

What distinguishes us from classic consulting approaches lies not in the method, but in our background of experience. Stefan has developed Go-to-Market strategies in highly competitive markets and built marketing structures from the ground up — under the pressure of sales targets for which he was personally responsible. Robert has led sales organizations in senior management, made decisions under market pressure, and managed growth programs across organizational boundaries.

We bring this operational reality into every project as an attitude. It determines which recommendation we make, which we discard, and what we ultimately stand for.

Why IMPLENEX

Why companies work with us

Four practical advantages.

1

Operational responsibility—borne by ourselves

We haven’t just consulted on marketing, sales, and transformation; we have led them ourselves with line responsibility. This results in solutions that work in practice.

2

Market + Growth from a single logic

Market entry and scaling come from a single source and a single mindset—nothing is lost between the plan and the market, even during the transition.

3

Digitalization and AI into operations

From use case selection through the pilot to productive operation—digitalization and AI where they measurably relieve sales, marketing, and processes.

4

Focus on people and organization

Change only succeeds with acceptance and good leadership. We focus on culture, teams, and structures—with bold sparring for entrepreneurs and decision-makers.

Partners who deliver.

Who is behind IMPLENEX

Go-to-Market, Commercial Growth, and B2B sales — from a single source.

Robert Kales, Managing Partner of IMPLENEX.

Robert Kales

Managing Partner & Co-Founder

Robert has many years of leadership and management experience at the intersection of market, organization, and transformation. He has further developed business units, built commercial structures, and managed complex change processes – from strategic alignment to operational implementation. Today, he supports companies and leadership teams as an advisor and sparring partner. His focus is on aligning business models, organizations, and market activities so that growth is not just initiated, but becomes sustainably manageable. Direct, clear, and result-oriented.

Stefan Fröhlich, Managing Partner of IMPLENEX.

Stefan Fröhlich

Managing Partner & Co-Founder

Stefan has developed Go-to-Market strategies in highly competitive markets and built marketing structures from the ground up — from positioning and channel development to scaled campaigns. With a strong background in marketing management, data-driven marketing models, and digital sales channels, he supports companies in leading market approach and commercial setup from the first draft to measurable sales results. He deploys digitalization and AI where they specifically strengthen sales and marketing. Practical, data-driven, and decisive.

Simon Dietz, Senior Partner of IMPLENEX.

Simon Dietz

Senior Partner

Simon brings a strong practical focus to B2B sales, market development, and growth strategies. He opens up new market segments in a structured manner, builds partner sales organizations, and specifically develops sales structures. His expertise ranges from Go-to-Market and key account management to negotiations with professional buyers — in retail and B2B alike. Working with Simon means getting someone who speaks the language of sales and is focused on measurable turnover. Strong in implementation, direct, and result-oriented.

Our Value Compass

What we stand for

Customer Proximity

"We listen" - we understand and solve our customers' challenges together.

Innovation

We deploy digitalization and AI where they impact sales, marketing, and operational processes.

Pragmatism

Application orientation & practical feasibility are the focus of our work.

Integrity

We act transparently, honestly, and responsibly in all business relationships.

Track Record

Facts from our team's track record

Over 30 years of combined experience, successful projects, and the support of well-known companies and brands define our background.

Business Expertise
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successfully implemented
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marketed end customers
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managed marketing budget p.a.
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Executive Coaching
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Initial Consultation

A conversation is a good start to see if we are a good fit.

Non-binding · 30 minutes · Video or phone

Network

Network & Partners

Specialized partners and strong networks complement our expertise – specifically and for the benefit of our customers.

Bayern International Logo

Bayern International is the central Bavarian platform for foreign trade promotion.

www.bayern-international.de

IHK München und Oberbayern logo

The IHK for Munich and Upper Bavaria is the interest group representing the regional economy.

www.ihk-muenchen.de

Beside Logo

BESIDE is an organizational consultancy in the ecclesiastical, social, and public sectors.

beside.net

Inhubber Logo

Inhubber is an AI-powered platform for contract and document management.

inhubber.com